DataNoble’s code of ethics and client relationships are treasured and protected. We believe in becoming an extension of our clients' businesses. We strive to offer innovative research products to add value to your offerings by delivering innovative research services and valuable information.

DataNoble is an established customer experience (CX) research organisation that specialises in telephonic and face-to-face surveys at a B2B level. Our professional interviewers are trained to engage with clients at all levels about their service expectations and interactions with your organization.

DataNoble’s real-time reporting method allows you to monitor all aspects of your project. The DataNoble CXM Platform integrates with Microsoft PowerBI® to give you an up-to-date insight into the latest developments. The CXM Platform has several integrated applications that help streamline the CX programme as we use Application Program Interfaces (APIs) to request tasks from external services. We can connect to your existing services. If you have a system in place, for instance a Customer Relationship Management (CRM) application, we can connect the DataNoble CXM Platform to share data and processing resources.

Customer Feedback Management (CFM) is captured in an incident system that sends notifications to the customer experience champions, showing a priority level, and a deadline by which it must be resolved. The relevant CX champion uses the application to forward the incident to a colleague who will implement the required solution.

DataNoble is a pioneer of the Net Promoter Score (NPS) research model and we make use of this methodology to determine the organisation's baseline customer loyalty. The NPS score is calculated by classifying customers into three groups; Promoters, Passives and Detractors and then subtracting the percentage detractors from the percentage promoters.

The theory behind the Net Promoter Score research model is, 'A happy customer tends to spend more money on your offerings'.